How to Start an Amazon FBA Business: Keys to a Successful Online Store

How to Start an Amazon FBA Business: Keys to a Successful Online Store

If you want to compile a business plan for your current or future company selling online on Amazon, you probably cannot help but think  of ways to create and improve your strategy.  Doing business requires all of your dedication, time, and effort, and of course, money. 

But what does it take to build a prosperous business? What significant parts of your business plan might be missing? What are the ways to automate your business to help you clear your headspace and turn your workflow into a smooth and easy process? We’re willing to share the answers to all of these questions and more in this article!


1. Amazon + Amazon FBA business: yay or nay?

2. How does Amazon FBA business work?

3. Amazon FBA fees

4. A guide on what to include in your Amazon FBA Business Plan

5. Amazon FBA businesses: Pros and cons

6. What does DBA stand for?

7. Amazon SKU

8. Amazon sellers taxes

9. Simple steps to start your business automation

Top 4 e-commerce KPIs

Amazon + Amazon FBA business: yay or nay?

Amazon business in general

Amazon is the largest e-commerce platform at the moment. You can find literally any product or item there. One of the main reasons to choose Amazon as a platform for your business is the unlimited profit potential: you can grow as much as you wish.

On the other hand, breaking Amazon’s selling policies may lead to serious consequences, such as shutting your account down or Amazon’s withdrawal of your money, so you should always stay honest. You might also have to deal with unscrupulous sellers, who might steal your listings or do something else in order to spoil your selling process.

Business owners have to take risks. However, it’s up to you to decide whether the risk is worth it. 

Amazon FBA in general

Amazon FBA business, or “Fulfilled by Amazon”, is a program that lets sellers send their stock to Amazon warehouses so they can fulfill orders faster and more cost-effectively. Sellers ship their products to an Amazon fulfillment center and mark them as eligible for FBA. Then, when an order comes in from an Amazon customer, the seller simply packs the product into a prepackaged shipping box and sends it off to the customer. 

When the product arrives at Amazon’s fulfillment center, warehouse workers scan the package and add it to their inventory database. Once they receive it, they place the product on a shelf and send it out to the customer. 

By using the FBA business program, Amazon sellers can focus on profit and marketing their products online rather than worry about storage, shipping logistics and other operational details. 

How does Amazon FBA business work?

Suppose you were wondering what Amazon’s FBA business is, how to start an Amazon FBA business, and how to make money on Amazon FBA. Amazon FBA may help you bring your business to a higher level. Allowing Amazon to manage your logistics makes operations easier. Knowing how many customers shop on Amazon is also tempting for retailers when deciding where to search out new customers.

As a result, your products become more visible to millions of Amazon customers while providing world-class fast shipping and acclaimed customer service.

We’ve compiled a list of actionable steps explaining how to work with this program and take advantage of it!

Step 1: Set up Amazon FBA

The process of sending your inventory to Amazon is called ‘FBA setup’. The first step towards using FBA is to create an Amazon selling account and log in to Seller Central to set up FBA.

Step 2: Create product listing

After adding the products to the Amazon catalog, all you need to do is to specify FBA inventory. You can do it by going to Seller Account → Inventory → Manage Inventory. Here you can change the Fulfilled by… option from Merchant to Amazon.

What are the Amazon FBA product title requirements?

  1. Titles for Amazon FBA products must not exceed 200 characters, including spaces.
  2. Titles must not contain promotional phrases, such as “free shipping”, “100% quality guaranteed”.
  3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
  4. Titles must contain product-identifying information, such as “hiking boots” or “umbrella”.

We’ve prepared an Amazon product research guide so don’t forget to check the article about top-selling products on Amazon to choose the most profitable option for your e-commerce business!

Step 3: Prepare products for shipment

On this step you have two options: either you take care of preparation or Amazon can do it. Preparation requirements may include:

  • Poly bagging;
  • Bubble wrap;
  • Overboxing;
  • Hanger removal;
  • Taping.

Products need to be prepared for safe and secure transportation according to Amazon packing guidelines and shipping and routing requirements

“Failure to comply with FBA product preparation requirements, safety requirements, and product restrictions may result in the refusal of inventory at the Amazon fulfillment center, disposal or return of inventory, blocking of future shipments to the fulfillment center, or charging for preparation or for noncompliance at the fulfillment center. Please share these requirements with your carrier or vendor to ensure that they fully understand these requirements.”

If you’re doing the preparation on your own, it’s recommended to use the Shipment checklist provided by Amazon so that you won’t miss any important step. Here are some recommendations from Amazon of how to pack your products before the shipment:

  1. Use a rigid box with flaps intact. For best results, use a new, single-wall, corrugated shipping container with a high-burst or crush-strength stamp. Acceptable standard boxes include:
  • Regular slotted carton (RSC);
  • B-flute;
  • ECT-32 (edge crush test);
  • 200 lb./sq. inch (burst strength).
  1. Pick the box of the right size for what you’re shipping. If the container is too large, you’ll need to fill it up with enough packaging material so that the box won’t collapse if heavier boxes are stacked on top during shipping.
  1. Remove or cover all old shipping labels, markings, and scannable barcodes if you’re reusing boxes, or when reusing a retail box to ship different products (for example, a large printer box to ship smaller media products).
  1. Wrap all items separately.
  1. Use adequate packaging material. A minimum of 2 inches of appropriate packing material around each item and the same amount in between your products and the walls of the box should be used. After you pack your box, shake it gently. The contents shouldn’t move when shaken.
  1. Use strong tape designed for shipping.

If you want Amazon to prepare your products for you, in the column Who preps? select Amazon.

📌 Note: FBA can only prep products that have a single UPC or EAN that corresponds to an ASIN in Amazon’s product catalog.

Step 4: Ship the goods to Amazon fulfillment center

You need to create a shipping plan, print an Amazon shipment label, and send shipment to Amazon FBA fulfillment center. 

Here’s what to do next according to Amazon FBA Guide:

  1. Once your carrier has picked up your shipment or you’ve dropped it off at a shipping center, mark your shipment as Shipped in the Shipment Summary page of the shipment creation workflow.
  1. Track your shipment in your Shipping Queue. For shipments with status Shipped or In Transit:
  • Small Parcel: Check your tracking numbers for shipment updates.
  • Less than Truckload (LTL) or Full Truckload (FTL): Contact your carrier.
  1. For shipments with a Delivered status, allow 24 hours for the status to be updated before contacting your carrier to confirm the delivery location and receipt of signature.
  1. When a shipment’s status changes to Checked-in, it means at least a portion of the shipment arrived at the fulfillment center, but no units from the shipment have been received. Once the fulfillment center begins scanning barcodes and receiving the inventory, the status will change to receiving.
  1. Allow 3-6 days from when your shipment is delivered to the fulfillment center for your properly packed and prepped inventory to be received. Once your inventory has been fully received, it will be available for sale on

Amazon FBA fees

Selling on Amazon with FBA also comes with a list of Amazon FBA fees. If you’re selling through the FBA business program, be aware that you’ll be charged a variety of fees by Amazon to do so. However, knowing about all potential fees upfront will help you manage your expenses more effectively. 

Here’s the list of the Amazon seller fees you might face:

  • Fulfillment fee;
  • Inventory fee;
  • Unplanned services fee;
  • Removal order fee;
  • Returns processing fee.

Fulfillment fee

It’s a per-unit fee charged to fulfill items to customers for purchases in the Amazon store. It applies to order handling, pick and pack charges, weight handling, etc. 

Here’s the full list of fees divided by product type, size, and weight.

Starting April 28, 2022, a 5% fuel and inflation surcharge will be applied to FBA fulfillment fees.

Inventory storage fee

This fee is charged monthly, typically between the 7th and 15th day of the month, and is based on the size of the product and the time of the year. It’s calculated on your daily average volume in cubic feet.

Here are the rates per cubic feet in accordance with Amazon policy:

Amazon inventory storage fee

📌 Note: If the product has been in the fulfillment center for more than 365 days, it’s subject to long-term storage fees. 

Unplanned services fee

These fees are charged when the inventory arrives at a fulfillment center without proper preparation or labeling. Unplanned service fees are charged per unit.
Here are the rates from Amazon Seller Central:

Amazon unplanned services fee

Removal order fee

It’s a per-item fee which is charged when you request Amazon to return or dispose of your inventory in a fulfillment center. The fee is charged when the removal order is complete.

Here are the rates from Amazon Seller Central:

Amazon removal order fee

Returns processing fee

This fee is charged on orders when Amazon provides a customer with free return shipping. 

📌 Note: Amazon doesn’t charge returns processing fees for items returned in such categories as Watches, Jewelry, Luggage, Handbags & Sunglasses.

Here are the prices from Amazon Seller Central:

Amazon returns processing fee

To learn more about the cost of selling on Amazon in general, check our article with all the important information on Amazon seller fees. 

A guide on what to include in your Amazon FBA Business Plan

An Amazon FBA business plan template assists in establishing a good start for your business and its further growth. It’s an essential amount of work needed to set up your business positioning, analyze the way to achieve your goals, and make sure that your business is capable of succeeding in e-commerce.

Here are the basic parts of the detailed Amazon FBA Business Plan Template:

1. Executive summary

This is the most critical part of business planning. It’s an essential tool to structure your business plan. Ideally, this has to be completed last in order to summarize each section of your plan.

2. Company description

An Overview of the company. You may include your mission and vision, company formation information, founders, location, and notable achievements, if applicable. It features three important subsections:

  • Main objectives: This subsection outlines the goals and purposes of starting this FBA business.
  • Products or services: This is where you identify your products. It involves the development stages, product images, pricing, past test results, and anticipated future products.
  • Value proposition: This part defines your edge over competitors. Your value proposition answers the questions ‘What do you offer?’, ‘What makes you different?’, and ‘Why do you do what you do?’. Essentially, it gives a good gauge of how clear your business trajectory is.

3. Marketing plan/analysis

An absolute must-have, this serves as a vital guide for the merchant as to which marketing activities need to be done, how they will be executed, and where the future goals tie into your Amazon FBA Business Plan.

It holds the key information that all your partners and potential investors will want to know. You may include the following, depending on your needs:

  • SWOT analysis: Strengths, weaknesses, opportunities, and threats. This analysis focuses on determining the best opportunities to pursue in order to achieve your growth goals. 
  • Financial projections: Based on your expected sales figures, how much do you envisage your business turning over?
  • Target market research: Target market size, total addressable market (TAM), market research/trends, and what you do. Note: to learn more about trends for any particular niche, try the Google Trends tool, and Jungle Scout web app.
  • Customer segments/target customer profiles & personas: This is where you identify your mass and niche markets. Here, you identify the groups of people who are most likely to buy your products and the qualitative factors that matter most to them.
  • Customer relationships: Strategies to build a lasting relationship with your target market.
  • Brand and product positioning: Where in the market does your brand sit? Are you offering a premium range of items? Does your brand convey cheap and cheerful? Is design a major selling factor?
  • Elevator pitches and taglines: These are quick and creative ways to describe your brand.
  • Marketing plans/channels to be used: Include details of whether you plan to reach customers via paid ad placement or organic search engine ranking, affiliate outreach, or a combination of all three.
  • Marketing ideas and strategies: Planning this ahead of time will ensure that you’ve given some thought to how and how much you want to spend on advertising, and that you can track progress.
  • Marketing budget: Based on your company’s finances, how much can you afford to spend on marketing?
  • Estimates of ‘cost per action’ of any testing conducted: This part can include cost per click, cost per conversion, sampling costs, and more. While it can be easy to get bogged down in detail, it’s important to only focus on metrics that actually matter to your business.

4. Operational plan

This part is intended to organize the moving parts of your business and allow for a practical understanding of the industry and your products.

If you’re starting out on a shoestring budget, much of the operational plan will be irrelevant. However, we’ve included a detailed checklist of components to consider for businesses with access to larger amounts of capital and bigger plans. Here are the most important things to keep in mind:

  • Facilities and space needed: In case you’re using FBA warehouses or you’re  handling warehousing yourself, you need to account for these needs. In the latter case they would include the space needed in your own house/distribution center/other facilities.
  • Technology needs: There is a range of software and cloud-based technologies that can be useful for simplifying the operations of an Amazon seller business. For example, Synder simplifies Amazon accounting by automating the flow of financial data your cloud accounting system.
  • Logistics and distribution plans: Consider including details about your prep warehouses and freight forwarding partners.

5. Management & organization

In a nutshell, this section of your Amazon FBA business plan discusses the management and industry experience of your team and provides a rundown on the people assigned to each task.

You may include some or all of the following, depending on your needs:

  • Founders and executive team.
  • Owners and shareholders.
  • Board of directors.
  • Consultants and special advisors.
  • Key team members and department heads.

6. Financial plan

It’s a critical part of your Amazon Seller business plan because this is where you show the exact figures and a run-through of your current financial state, startup costs, forecasts, and goals.

This is geared towards providing secure funding of what you need and a product/business development budget. For those who loaned the startup funds, it’s here that you want to include a repayment schedule, rundown of the exact use of funds, steps you plan to reach your goals, payment schedule in detail, petty cash funds, and contingency funds.

Here are some prompts for what to include:

  • Revenue streams: Look at what you’re charging and if you could be charging more. How are you receiving your payments, and does it contribute enough to overall revenue?
  • Cost structure: Pin down fixed and variable expenses to give you an opportunity to see what you can improve on.
  • Current balance sheet: This is applicable for existing FBA businesses.
  • Past two years’ financial list, if applicable.
  • Projections for 12 months and annually through year 5.
  • Break-even analysis.
  • Cash flow projections.
  • Income and expenses.
  • Expense projection.

7. Appendices

This includes the finer details that are referenced throughout the business plan.

You may want to include the following:

  • Articles of incorporation and company status.
  • Shareholders agreement and company constitution.
  • Resumes of founders and key team members.
  • Copies of insurance contracts.
  • Licenses.
  • Trademarks and patent registrations.
  • Employment and supply contracts.
  • Appraisals.
  • Deeper research data or links to references.

Amazon FBA businesses: Pros and cons

Pros of Amazon FBA

Special services

With Amazon FBA you can take advantage of special services that the platform provides you with. Among them are:

  • Free shipping;
  • Two-day shipping for Prime Members;
  • Powerful inventory management tool;
  • Handling customer service;
  • Access to a worldwide audience.  

Shipping cost

As a seller, you want to offer your customers the best service possible and that includes shipping. You also want to be cost-effective in order to remain profitable and keep them coming back for more. And that’s when Amazon FBA steps in.

Amazon FBA takes care of a huge part of your business management and appears to be cheaper than providing shipping with the help of third-party services, even with the added fees. 

Returns management

Refunds are a common part of e-commerce operations, and managing them can be an administrative headache. Effective refund management processes should be clear, concise and simple to follow. With so many different policies, rules, and prices involved in accepting returns, the complexity can become overwhelming. 

With Amazon FBA, businesses don’t need to worry about returns and refunds, since the FBA program takes care of everything on its own, communicating with the customers and providing the best options. 

Storage space

If you sell physical products, you’ll need some type of storage to keep your inventory. Even if you sell digital products and don’t have a warehouse, you’ll probably still need some type of storage space. If you sell on different marketplaces or have an in-house ecommerce site, you’ll need multiple storage spaces to keep everything organized. 

Amazon FBA provides its users with not only the technical service, but also the physical storage. You can find Fulfillment Centers across the world which makes things convenient when you’re planning to go global. 

Cons of Amazon FBA

Long-term storage fees

Amazon FBA doesn’t actually like when your products are placed in its Fulfillment Centers for too long. 

When you store your items in an Amazon warehouse, you’re renting space by the unit. But how long will your items be stored? If you plan to sell everything within a few months – that’s great. But what if it takes longer? Before starting to work with Amazon FBA, make sure that your products will be sold within 1 year. 

Product preparation requirements

In order to sell your products on Amazon, you need to follow the product setup guidelines. You can only sell your products on Amazon if they meet these requirements. Failure to follow these setup guidelines may result in suspension of your selling privileges.

There are a lot of points and requirements that the seller needs to follow before actually shipping the product to the warehouse and sometimes it just adds more headache. 

May be too costly for beginners

If you’re still new to the world of selling online, it’s natural to be cautious. With so many things to consider, it’s always tricky moving from one business venture to another and Amazon FBA seems like a risky proposition for those who are just starting out. Newcomers to this business need to do their due diligence and weigh their options before deciding on which avenue is best suited for them.

No direct customer interaction

With most businesses, customer service is the first line of defense. It also happens to be the most visible part of an organization. If a customer has a negative experience with your business, they’re much more likely to post about it than share something positive. 

This is why it’s so important for businesses to focus on creating great experiences for their customers and potential customers. However, it’s really hard to create a customer oriented strategy, when you don’t have direct customer interactions and the customers see not you, the owner of the store they bought something from, but the employees of Amazon FBA, who have nothing to do with your e-commerce business. 

What does DBA stand for?

DBA stands for doing business as. If you want to register the name of your Amazon small business, there are two things you need to know. First of all, you don’t have to reveal your personal name or your formal business entity name, as you may create a different name under which you can manage your small business. Secondly, opening a business bank account becomes possible with a DBA and Federal Tax ID Number (EIN).

Let’s say you’d like to open an optical shop, but you don’t want to operate under your own name. What you could do is file a DBA for Perfect Vision and start doing business under a new name. 

You might decide to turn Perfect Vision into an LLC, and if it’s doing well, you might want to expand into sunglasses and accessories. You wish to stay under Perfect Vision LLC but also sell under Sunny Accessories. In this case, a DBA helps differentiate the businesses without creating various corporate structures.

Don’t confuse an LLC and DBA. An LLC is a formal business structure, whereas a DBA is another name for your company to operate under.

Amazon SKU

An Amazon SKU is a unique code used to track a product for inventory and sales purposes. Typically, it includes product attribution details such as size, color, and any other pertinent information that you can glean at a glance.

One of the most confusing things for Amazon sellers is understanding the difference between an SKU and Amazon’s ASIN. An ASIN is Amazon’s SKU to identify a product universally and should NEVER be used as your SKU. An ASIN simply means a product exists on Amazon for sale, but it’s not your SKU. When listing products, configure your own SKUs and don’t let Amazon configure them for you or rely on ASINs.

SKUs in your inventory management system will make it possible for you to:

  • Record loss;
  • Make strategic inventory forecasting decisions;
  • Track item location within your warehouse;
  • Improve inventory accuracy—no overselling;
  • Identify shrinkage;
  • Reconcile inventory in your inventory management system with items actually in stock;
  • Make it easy for employees to look up inventory for customers;
  • Perform profit analysis by SKU to determine best/worst sellers via attributes;
  • Use the same SKUs on all your marketplaces;
  • Have better communication with vendors;
  • Pick, pack, and ship orders faster;
  • Understand how long the product has been in inventory.

Each SKU needs to be entered into your tracking system (not a spreadsheet!) in QuickBooks, Xero, or another accounting software. Your accounting system needs to be able to integrate with your inventory management system. If you plan on selling on multiple marketplaces, it will act as a hub for your SKUs. It’s important to use the same SKU on all marketplaces.

Amazon sellers taxes

The amount of tax depends on:

  • The identity of the seller;
  • The type of item or service purchased;
  • The time and location of fulfillment;
  • The shipment or delivery address of your order;

Taxes for certain products or services also depend on city, county, or state laws. So you’ll need to either consult your accountant or have neat accounting books to file Tax reports on your own. 

Simple steps to start your business automation

What’s Amazon automation? It’s the ability of your business to work and make a profit even if you’re not working on it. It may be easily achieved with e-commerce accounting software.

You’ll save money and be ready for tax time without much preparation done if you connect your Amazon account to your accounting platform and automate your transactions. E-commerce business accounting software Synder gives you the opportunity to examine all the wonderful product features it has to offer.

Every transaction made in your payment gateways connected to Synder will be automatically recorded in your books. Track 100% precise and detailed transaction data of your receipts. Synder will take care of every transaction from Amazon and keep it organized so that you’re ready for tax season.

Are you ready to integrate your Amazon account with accounting and payment platforms to understand what a real automated Amazon business is like? Here are three simple steps you should start with:Try Synder’s free trial or schedule a Demo session

1. Connect your Amazon account to Synder.

2. Connect your Amazon account to Synder.

Synder Amazon option

3. Connect your accounting platform (QuickBooks, Xero or Synder Books) and/or payment gateways.

Synder accounting software connection

To sum up

All in all, is having an Amazon business worth it? Amazon is one of the best platforms for selling online. However, it has its own quirks, so consider all the advantages and disadvantages.

What we know for sure is that the bigger your profit grows, the more complicated it becomes to keep track of your financial activities, and it’s definitely not a fascinating part of business in general. If you choose Amazon for your retail store, it would be wise to automate all the possible processes to the fullest. After that, you may get more time to work on building strategies, planning, and growing.

Accounting software Synder has advantages over manual work, as it can reconcile books accurately and seamlessly in less than 60 seconds. Automating your Amazon business will make your Amazon accounting so much easier. You’ll be able to track your expenses, synchronize all of your transactions, create reports, all while selling on Amazon. Get ready to use small business accounting services with a powerful QuickBooks Amazon integration, Xero Amazon integration or Synder Books Amazon integration.

Anastasia Su

Anastasia Su

Anastasia is a FinTech writer with experience working as a freelance writer for small business owners. She has participated in numerous events dedicated to business management and marketing. Anastasia is inspired by the fact that each successful business is a result of proper structuring so she tries to analyze every step and wants to share her observations with others.

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